Station Profile

Ikwekwezi FM is a South African radio station, with its broadcast transmitters mainly reaching Mpumalanga, Limpopo, Gauteng, and a bit of Northwest. The station also hits the airwave through satellite and online streaming which further stretches listenership by audience in various parts of the world.

The station is a home to Ndebele speaking people and those who understand it. It strives to transform listeners through the delivery of compelling quality programming. IKwekwezi FM is a full spectrum Radio station providing a mix of enlightening, informative, educational and entertaining programmes.

With a mandate to broadcast programming that caters for all ages and interests of various societies, the station is currently commanding an audience of 1, 335 million with the primary target market being 25 – 49 years, Secondary target market 16 - 24 years and the epicenter of 34 years.

Ikwekwezi FM is housed at one of the SABC Provincial offices situated in the administrative capital of South Africa - Pretoria, Hatfield. 

Latest Stats

1, 057 000 Listeners
Facebook Likes - 121 417
Twitter Followers - 52 153
Instagram Followers -  9 616

 

Latest Achievements

• 2013 MTN Radio Awards -Best Traditional Show

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Listenership

Typical Listener:
IsiNdebele speaking & understanding individuals. Primary 25-49 years, LSM 4-8 and Secondary 16-24 years

They want to be informed, but in an entertaining way, infotainment. They are peripheral vs. central information processors, they process information better in a relaxed “bits and pieces way

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